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Learning Goal: Translate an abstract concept into a visual design direction.
Complete Lesson Content:
A mood board crystallises your theme, colour, texture, and silhouette ideas. It’s the starting point for any collection. Begin with a concept—perhaps “Urban Nomad” or “Japanese Zen Garden”—gather images, colour samples, and material swatches. Arrange them to tell a story.
Step‑by‑Step Explanation:
- Define your concept in 3 keywords.
- Collect 15‑20 images (photos, artworks, textures).
- Select a colour palette from the images.
- Add fabric swatches, trims, and sketches of shapes.
- Compose on a board (physical or digital) with a clear focal point.
Best Practices: Limit your colour story to 4‑6 colours. Include some blank space for clarity.
Common Mistakes: Overcrowding; a mood board should inspire, not confuse.
Real Industry Example: Dior’s “Cruise” collections often start with a location‑based mood board capturing the spirit of a country.
Mini Case Study: A student used a mood board based on “Crushed Petals” to create a pastel, layered tulle collection that won a school competition.
Practical Activity: Using Canva, create a digital mood board for “Midnight Garden”.
Assignment: Develop a full concept statement (150 words) and mood board for an imagined Spring/Summer collection.
Lesson Summary: Mood boards are the visual contract for your collection’s direction.
Key Takeaways:
- Start with keywords.
- Curate, don’t just collect.
- Every element on the board should serve the story.

